Black Execs

Together, we can make a difference.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

That’s right. People don’t buy your products or services, they buy YOU! They buy your passion, the reason why you wake up every single morning to do what you do.

We can all agree, there are lots of marketing agencies out there that can deliver great branding and storytelling services. So why would you buy us?

First off, we are not your generalist, know-it-all, one-size-fits-all marketing agency. We are genuine and driven. Our journey started with this crazy yet simple idea that it is possible to align our work with our personal values and passions. Loving what we do is paramount to having a great working relationship together.

Greater Purpose

We specialize in building brands with purpose that make a difference, have a positive impact on their customers, their employees, their communities and the planet, empower individuals to achieve their personal best, promote a healthy lifestyle.

We believe that Marketing should have a greater purpose than consumerism. In today’s state of consumerism, consumers increasingly want to have a meaningful relationship with brands beyond transactions. It is about a brand’s purpose being higher than simply generating profits. It is about connecting at a deeper level around shared values, and making each interaction with consumers a fun, convenient and meaningful experience.

At B4brand, we are rooting for brands with a heart and soul that are committed to making the world a better place to live in. From healthy food solutions to innovative and fun educational programs, we only take on projects that are in line with our core values, and only promote products and services we can feel confident purchasing and using ourselves. We are multicultural and bilingual in English and French.

When it comes to telling your brand story to your target audiences, a literal translation from one language to another might not work. To build an emotional connection, your story must speak to cultural memories, tap into their madeleine experiences. So, take advantage of having a bilingual English/French marketing agency as your brand voice to tell your brand story to ALL of your Canadian customers.

We are proud to serve our English and French speaking clients, either based in Canada, France or from other parts of the world.We understand the challenges you face as a small or medium-sized business.

Most of our clients fall into this category. We learned from practical, hands-on experience that the lack of resources – either financial, human or time – is a common challenge many small and medium-sized businesses face daily. We get it: your efforts go to servicing your customers. But sometimes in the process, marketing gets pushed to the side. One day you realize – or your customers make you realize – that your website is outdated and needs a makeover. Maybe you already have a responsive website but still need to define your digital marketing strategy. We can help you take your business to the next level. Or, maybe all you need is a social media expert to set up your social media platforms and manage your online communities.

Whatever the case, you are in the right place. We’ve been there, done that, and we’ve got you covered. We understand your constraints and we are dedicated to helping you grow your business.

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